Business Analytics for Managers : Taking Business Intelligence Beyond Reporting

Business Analytics for Managers : Taking Business Intelligence Beyond Reporting

Description

World-class guidance for delivering the right decision support to the right people at the right time A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. * Proven guidance on developing an information strategy * Tips for supporting your company's ability to innovate in the future by using analytics * An understanding of BA as a holistic information discipline with links to your business's strategy * Practical insights for planning and implementing BA * How to use information as a strategic asset * Why BA is the next stepping-stone for companies in the information age today * Discussion on BA's ever-increasing role Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.


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Details

Author(s)
Jesper Thorlund, Gert H. N. Laursen
Format
Hardback | 272 pages
Dimensions
156 x 232 x 22mm | 521.63g
Publication date
18 Dec 2010
Publisher
John Wiley and Sons Ltd
Imprint
John Wiley & Sons Ltd
Publication City/Country
Chichester, United Kingdom
Language
English
Edition Statement
New.
ISBN10
0470890614
ISBN13
9780470890615
Bestsellers rank
652,927