Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age

Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age

Description

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. * How to align information management with company strategy * Examines how to get, grow, and retain valuable customers * Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.


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Details

Author(s)
Gert H. N. Laursen
Format
Hardback | 256 pages
Dimensions
160 x 236 x 24mm | 439.98g
Publication date
15 Apr 2011
Publisher
John Wiley and Sons Ltd
Imprint
John Wiley & Sons Ltd
Publication City/Country
Chichester, United Kingdom
Language
English
Edition Statement
New.
ISBN10
0470912863
ISBN13
9780470912867
Bestsellers rank
1,245,062